Mike Cernovich, founder of Danger and Play, is one of the best men you could ever have the pleasure to meet. Even though he’s a California lawyer, he is devoted to teaching others how to succeed in life, business, and social interaction. His self-published book, Gorilla Mindset, is in the top 10 best-selling books on Men’s Health and Gender Studies (more than 50k sold, possibly as high as 100k in about a year – unheard of for independent publishers), and it deserves all the praise it gets.
And Danger and Play is the website that really started it all.
Mike Cernovich lives a life most of us could only imagine, but it didn’t come naturally. He has a skin condition which topical steroids exacerbated, and for years of his life he was in excruciating pain all the time. Imagine an itchy sunburn that never goes away, and you can start to imagine what he was going through. Worse still, he was an unhappy kid and young adult, despite making the bar and putting out solid legal work.
It was a dedication to mindset that made him strong, both inside and out.
The Danger and Play blog is really a look inside the mind of a self-made Alpha Male. He’s been seeding his articles with esoteric truths for as long as the blog has existed, but he’s starting to ramp it up a bit, so you can see the kind of (often somewhat crazy) thoughts produce the results he sees. For example, a recent post explains how he uses Neuro Linguistic Programming (NLP) to create viral tweets, while another explains how he crafts the covers for his best-selling works. Best of all, he interviewed a comic genius and fellow early Trump supporter, Scott Adams (creator of Dilbert), on the subject of mindset and politics.
But that’s hardly all he does at this point. Having predicted the rise of Donald Trump, he is branching out into coverage of media biases and political shenanigans, often personally wading among protesters and rioters to provide media coverage that you won’t ever see on television. Among his accomplishments with the fledgling D&P Media empire, he crafted the articles and tweets that caused Michelle Fields to file a (false) police report against Corey Lewandowski, exposed the pedophile rings with which anti-Trump GOP shill Ben Sasse is deeply involved, and provided in-person video coverage of the small, violent protests at some of Trump’s rallies.
Mike Cernovich is all over social media. He has almost 30k followers on Twitter at time of writing. As such, his Twitter presence alone is packed with well-crafted, easy-to-read thoughts and facts.
On his blog, Mike posts thousand-word articles packed with content. Some are longer (particularly his media posts, which contain hosts of tweets and video links), and some are shorter, but each article can be read in five minutes.
Mike’s blog should be part of every man’s weekly reading. Between his media analyses, hard-hitting reporting, and mindset instruction, there’s more information there every week than almost anywhere else.